chromo11.com is an experimental project to find out how thrill 'works'; using the results to design new thrill rides and experiences. Like what? Well, that depends on what you say in your interviews...

As we venture into the unknown, give a thought for the life of the Russian space explorer, Laika. Laika was a stray mongrel from the streets of Moscow. She made her voyage in 1957, becoming the first animal to orbit the earth.

We’ll never know whether Laika experienced the thrill of her adventure (scientists now suspect that orangutans may be capable of appreciating and seeking thrill. See ape culture…).

The amazing thing about Laika’s journey on board Sputnik 2 was the effect it had on the captivated Russian population. Inflated by national pride, they were thrilled by the possibility of cosmonauts being next in space. Now, over half a century later, space tourists like Mark Shuttleworth are undertaking the same journey for fun.

Laika died a few days into her mission when the oxygen ran out.

A salute to Laika, thrill ride heroine. A true inspiration to all thrill connoisseurs.

ADDENDUM (NOV2003): A Moscow scientist recently revealed that Laika died of panic and heat exhaustion only hours into her flight. Read the BBC report here.